Baer, Sandra

Moderator for the Panel on Smart Networks-Cities and Homes

Ms. Baer is the President of Personal Cities,, a smart city company focused on city branding and identity, social inclusion and the acceleration of digital technology investments. She has recently been appointed a Global Ambassador for the Edison Electric Institute,, where she works to showcase the unique collaboration opportunities for utilities and smart cities around the world.

Ms. Baer joined Alto Consultores, ( in 2017 to expand the vision of CEO, Adolfo Borrero, focusing on alliances for the development of innovative projects that genuinely transform cities, territories and ecosystems. “Ms. Baer’s skill as a smart city expert enhances the international presence of Aalto Consultores; even more, she understands the value of relationships around the globe to develop business, forge smart strategies and build successful conferences worldwide,” said Mr. Borrero.

As a Senior Advisor to Citibeats, Ms. Baer supports its mission to create an economy of impact by understanding the real concerns of a community in real time. An AI-based platform, Citibeats, quickly gathers authentic, comprehensive feedback, visualizing what residents of a city are saying about specific topics. With this improved knowledge, Citibeats helps city leaders create people-centered strategies that foster sustainable development, grow a healthier economy and build trust with every member of the community to create a more livable city.

Recently, Ms. Baer was a member of the Board of Directors of CIVIQ Smartscapes, based in Boston, and later became the Chief Marketing Officer where her team built a strong brand for CIVIQ’s digital kiosks through events, social media and thought leadership, creating a new awareness of CIVIQ across industries and geographies.

She is the former Senior Director for Alliances at the Smart Cities Council, and has led business development efforts at the Discovery Channel, Nextel/Sprint, Ridge Global and Bloomberg Government. She has served as a board member and advisor on several professional and civic organizations, including Cityzenith, Nektria, The GreenBiz Group, the UN Foundation and the Washington Bach Consort. As a professional speaker and moderator, Ms. Baer has spoken at Smart City/Digital Out of Home/World Free Zone conferences in the US, Europe, Latin America and the Middle East. Ms. Baer is a graduate of the University of Missouri; she earned a MBA in Marketing from Georgia State University and graduated from the Global Advanced Management Program at Georgetown University


Panel: IOT – Smart Networks and Social Innovations
MGB 8 & 9
10:30 AM  -  11:30 AM